Online Marketing Agencies: Why They Matter


BTL management, branding, events, advertising are provided by a creative agency. Production concept, product concept, selling concept and commercialization concept are orientations towards the marketplace. For more useful reference regarding marketing firms sydney, have a peek here.

consumers prefer products that are widely available and cheap this is known as production concept. Consumers prefer the product that provides the most quality, performance or innovation features, this is known as a product concept. customers buy product only if the company aggressively promote/ sell these products this known as selling concept. If a target market is offered better value on their need and wants to be compared to the competitors this is known as marketing concept. Read more great facts, click here.

The company being sold. To achieve marketing objectives, the report puts together the process it will undergo. The following are activities managers need to put into consideration. The following activities are important in setting marketing goals, evaluating opportunities, creating marketing strategies, developing marketing programs and determine expected results.

Tool analysis for big data. External/self-analysis, strategic position and marketing plan are discussed. customer analysis (segmentation, motivations and unmet needs) competitors analysis, (their performance, image, culture, strengths, and weakness) are the external analysis . The following, major market trends, key success factors, opportunities and threats, analysis of competitive or change focus are considerations in the industrial analysis Based on the SWOT, the organization can determine how it will achieve its long-term mission/goals this is referred to as strategic posture.

Price advantage/ cost leadership. Quality/ features advantage hence differentiation, marker focused advantage, and TQM advantage ( a value-driven strategy based on continual innovation in price, product, and process) is based on Porter’s and Aaker’s work. The merits that accrue to the outlined strategies of price and leadership.

The following process of creating distinctive name, slogans, symbol, sign or design or combination of all elements that makes a product or service to be identifiable is referred to as branding.

Branding helps to improve recognition, creating trust among consumers. Branding supports advertising, promotes/inspires employees, it provides the clarity that they ought to be successful, thereby meeting the organizational goals. References are created by strong brands. Please view this site   for further details.

Companies marketing online. Facebook, Twitter, Instagram among others are channels in online marketing. Though this avenue we can promote a product, give better customer service and have a competitive analysis. Competitive analysis, provides insight into our competition with regards to promotions, pricing, customer reach, etc.

On product development, online marketing companies provides avenue for sharing product related with pictures with captions that are both engaging and informative. To increase the reach and segment the target audience, images can be pushed using Google AdWords. The rate at which branding succeed will depend on the its visibility in the ,market. Unhappy or happy customer of a product they often head to social media to express their opinions.We will be able to respond to such posts and queries real time, adhering to global standards.


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s